CAMELLA CHIANG
BRAND | DIGITAL | STRATEGY
PROFILE
Developing and driving marketing strategy while keeping the consumer at the heart of all decision-making is essential to my success in creating meaningful brand experiences.
I build trust between a brand and its audience that leads to shared experiences, new opportunities and awesome engagement.
From Melbourne, Australia
PORTFOLIO
Campaigns
Retail/Digital
Pharrell
Rita Ora
Boost Franchise
Footwear execution
Activations
Retail/Digital/PR
Juventus FC
All Blacks
David Villa
Melbourne Victory
Q&A and signing in store with marquee players for Melbourne's local football club, Melbourne Victory
Product Launches New Stores
Retail/Digital/PR
Yeezy
NMD
Homecourt
Neighbourhood
Strong relationships with key internal and external stakeholders was integral for successful launches.
EXPERIENCE
Digital Marketing Project Manager
G-Star RAW B.V.
Managed strategy alignment and asset creation for digital marketing projects across ecommerce, organic & paid social, and online multibrand channels. Guided a cross-functional team and external agencies to build and launch an online global asset platform for G-Star RAW employees, global partners and accounts.
2017 - Current
Amsterdam, Netherlands
Retail Marketer (Pacific)
adidas Australia
Led the creation and execution of global campaigns and activations for the owned retail portfolio across Australia and New Zealand. Delivered significant process
improvements, asset leverage opportunities and brand consistency throughout the Pacific. Achieved net sales growth year on year.
2014 - 2016
Melbourne, Australia
Sales and Marketing Manager
Deng Ocean Beijing Trading Ltd
Designed core global marketing strategy for B2B relationships. Produced B2B and B2C digital and print content in English, German and Mandarin. Managed end-to-end market research strategy and projects.
2012 - 2013
Beijing, China
Marketing Assistant
Student Learning Advsior Mentors (SLAMs), RMIT University
Directed the re-branding and product design to address university learning opportunities . Completed all key marketing requirements in addition to training and managing large teams of mentors. This award winning service has been implemented university wide.
2010 - 2011
Melbourne, Australia
Runner Up, Australian Final
International L'Oreal Brandstorm Competition
RMIT University
Delivered new product design (fragrance) and integrated communications strategy for Maybelline New York.
The work achieved great reviews and established the team as dynamic young talent within the industry.
2009
Melbourne, Australia
tools
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Microsoft Excel
SAP
English (Native)
Mandarin (Intermediate)
languages
EDUCATION
Diploma of Chinese Language
Tsinghua University
Bachelor Business Marketing (Applied)
RMIT University
Cert IV in Frontline Management
RMIT Business TAFE School
Resident
International House, University of Melbourne
2011 - 2012
Beijing, China
2007 - 2011
Melbourne, Australia
2010 - 2011
Melbourne, Australia
2007 - 2009
Melbourne, Australia